Bel Implex Nigeria Limited Management - 1821 Words

PART TWO 2.1 BRIEF OVERVIEW OF BEL IMPLEX NIGERIA LIMITED Bel Implex Limited, the converting arm of Bel Papyrus Limited, the group’s paper mill operation was incorporated by Group Boulos in 2001. Bel Implex is equipped with the best European converting machines. However, Bel is currently producing and distributing several lines and sub-brands of tissue paper such as: facial tissue, toilet tissue, baby wipes, table napkins, kitchen towel, handkerchiefs and diapers. Due to the quality of its products, Bel has maintained an eminent reputation and its market shares grew constantly and steadily over the past years through an efficient distribution network’s everlasting commitment to fulfil the customer’s needs and meet their every expectation. Nevertheless, in order for Bel to increase their shareholders’ worth by creating exchanges that satisfy the objectives of shareholders, the German market in the EU would be the right market for growth expansion and would also position the firm to optimise value creation (Hollensen, 2007). However, the rationale behind this choice of country is due to the fact that customers in Germany are very careful about hygiene compared to some of the Asian and African countries that have other alternatives like water (Euromonitor, 2012).It is also assumed that, like the UK, many of the products in the disposable paper market are considered to be essential by German consumers. Also it assumed that the Germans consume 13.7kg of tissue per year